Learn About Our History

We are incredibly honored and excited to be highlighted by the Des Moines Historical Society. On June 20th, at 6:30 pm in the Franklin Avenue Library, we will be sharing our family’s history in not only the optical world, but our place in Des Moines! We have been a part of this amazing community for almost 40 years, and cannot …


Welcome to our new site!

Welcome to our new and improved website! We hope it makes it easier for you to stay up-to-date with industry news, learn about our frames and lenses, and be in the know of upcoming events. Be sure to follow us on Facebook  as well! A special thanks to West Works Creative Communication Services for their great work in developing the new website.

Anatomy of a Normal Eye

Macular Degeneration and the Effects from UV Lights

Are you aware of the harmful effects of ultra-violet light (UV), “blue light” (light from cell phones, computer screens, tablets, etc.), and their correlations to eye stress, and macular degeneration? UV lights are damaging and can lead to cataracts and other eye diseases. It’s important to make sure you’re wearing the correct eyewear to protect your eyes. Fortunately, we have lens …

LaFont Trunk Show

Once a year, Russ’ Uptown Optical pulls out all the stops and offers a trunk show that you won’t want to miss! Join us on Saturday, December 3rd, 8:30 am – 3:00 pm for the 2016 LaFont Show!