2018 Lafont Holiday Trunk Show

It’s that time of year again! Please join us on December 1st from 8:30 a.m. – 3:00 p.m. for our annual Lafont holiday trunk show! Enjoy 25% off list price of Lafont frames. Our Lafont representative will be here with the entire collection in all available colors. Stop by and enjoy food and drink from our great Des Moines vendors! …

Closed 5/26 – 5/28 for Memorial Day

Russ’ Uptown Optical will be closed Saturday, May 26th – Monday, May 28th, so our employees can enjoy the Memorial Day Weekend with their families. We will be back open again on Tuesday, May 29th. Thank you, and have a fun and safe Holiday weekend!

Join Us: 40th Anniversary Trunk Show

Please join us on June 21 from 3-7 pm to help us celebrate the 40th anniversary of Russ’ Uptown Optical. Enjoy drinks and hors d’oeuvres as we introduce a new line, Dutz Eyewear, and raise a toast to 40 amazing years in the Des Moines community!

Learn About Our History

You can view the live stream video of the event here. We are incredibly honored and excited to be highlighted by the Des Moines Historical Society. On June 20th, at 6:30 pm in the Franklin Avenue Library, we will be sharing our family’s history in not only the optical world, but our place in Des Moines! We have been a …


Welcome to our new site!

Welcome to our new and improved website! We hope it makes it easier for you to stay up-to-date with industry news, learn about our frames and lenses, and be in the know of upcoming events. Be sure to follow us on Facebook  as well! A special thanks to West Works Creative Communication Services for their great work in developing the new website.

Anatomy of a Normal Eye

Macular Degeneration and the Effects from UV Lights

Are you aware of the harmful effects of ultra-violet light (UV), “blue light” (light from cell phones, computer screens, tablets, etc.), and their correlations to eye stress, and macular degeneration? UV lights are damaging and can lead to cataracts and other eye diseases. It’s important to make sure you’re wearing the correct eyewear to protect your eyes. Fortunately, we have lens …

LaFont Trunk Show

Once a year, Russ’ Uptown Optical pulls out all the stops and offers a trunk show that you won’t want to miss! Join us on Saturday, December 3rd, 8:30 am – 3:00 pm for the 2016 LaFont Show!